§ 2635.702 Use of public office for private gain.
An employee shall not use his public office for his own private gain, for the endorsement of any product, service or enterprise, or for the private gain of friends, relatives, or persons with whom the employee is affiliated in a nongovernmental capacity, including nonprofit organizations of which the employee is an officer or member, and persons with whom the employee has or seeks employment or business relations. The specific prohibitions set forth in paragraphs (a) through (d) of this section apply this general standard, but are not intended to be exclusive or to limit the application of this section.
Peter Schweizer, who has worked closely with Trump aide Stephen K. Bannon and wrote the book “Clinton Cash,” which was critical of donations to the Clinton Foundation: “They’ve crossed a very, very important bright line, and it’s not good. To encourage Americans to buy goods from companies owned by the first family is totally out of bounds and needs to stop.
“Clearly, the Trumps feel some of this is related to politics. But whether that’s true or not, these marketing battles need to be fought by Ivanka and her company. They cannot and should not be fought by government employees and the White House,” Schweizer said. “It’s time to move beyond the mind-set and the role of a businessman and assume the mantle of commander of chief.”
However, while frowned upon, the president and vice president are exempt from the law barring use of public office for private gain.